JFF was started in 1981 by Wan Bock Thiaw, who saw the potential in breeding America Bull Frogs. JFF has seen grown into a thriving business and supplies alternative meat products like frog meat, crocodile tail, venison flank steak and locally produced Hashima products.

Mr Wan's daughter, Next generation farmer Chelsea Wan, recognized that education of this farming industry to the public was imperative as children needed to be brought back in touch with the land to understand the importance of farms and agriculture. JFF wants to provide a learning journey that visitors will not forget, with the aim of sharing the insights of frog farming and the world of American Bullfrogs.

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